Stuart School of Business students in class

M.S. in Marketing Analytics

Develop your knowledge and skills in business, analytical methods, and technology in a program that is finely tuned to the needs of a dynamic, growing industry.

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Get Ready to Learn at the Speed of Business

As the only business school in a tech university in Chicago, Stuart School of Business at Illinois Tech is uniquely positioned to make you career-ready in the digital age.

Our nationally ranked Master of Science in Marketing Analytics program delivers a curriculum that prepares students to be forward-thinking marketing specialists with the skills to turn data insights into a competitive business advantage.

  • The program’s STEM focus engages you with the latest data-driven skills and strategies used in digital marketing and social media.
  • Chicago is a leading center for marketing, advertising, and logistics, offering abundant opportunities for internships and networking with analytics professionals, including our large group of alumni in the city and region.
  • Illinois Tech’s unique Elevate program guarantees you opportunities for hands-on experiences, such as in-person or virtual internships, plus mentoring and individualized academic and career planning.
  • Our graduates have the in-demand skills and knowledge for careers as market research analysts, social media marketing specialists, and professionals in marketing services firms, corporate marketing departments, or branding agencies.

Fall 2022 admission is open, with no GRE or GMAT required. Fill out the form on this page for information about scholarships and to connect with Stuart faculty and staff.

The Chicago Talent Pipeline Scholarship awards up to $14,000 to domestic students pursuing the M.S. in Marketing Analytics degree. Fill out the form on this page to learn more.

Companies that have hired our alumni include:

  • Anthem Marketing Solutions
  • CME Group
  • Google
  • Greystar
  • Ogilvy & Mather
  • PricewaterhouseCoopers (PwC)
  • Samsung Engineering Corporation

“The courses are very well structured. The unique blend of marketing plus analytics makes you ready for not one but two careers.”

—Karan Tupe (M.S. MANL ’20), Marketing Science Partner, Meta

Karan Tupe

Stuart Stands Out

#22

Rank in the U.S. among best master’s of marketing programs of our M.S. in Marketing Analytics

—TFE Times (2022)

$14K

Apply Now for $14,000 Chicago Talent Pipeline Scholarship

5%

One of Only 5% of Business Schools Globally Accredited by AACSB

—Association to Advance Collegiate Schools of Business International